Brow Powder

Step 1: Choose the Right Eyebrow Powder Color
To get the most natural look, select an eyebrow powder shade that closely matches your hair color. Typically, the best match is one that's slightly lighter than your natural brows.

Step 2: Find Your Ideal Brow Shape
Before applying any product, it’s important to define your eyebrow shape. Here’s a quick method:

Start Point: Hold an eyebrow pencil vertically against the side of your nose. The spot where the pencil meets your brow line is where your brow should begin. Mark this with the White Stick.

Perfect Arch: For the ideal arch, align the pencil from the side of your nostril to the outer edge of your iris. Where it meets your brow is your natural arch point. Mark this spot too.

End Point: Finally, to find where your brow should end, angle the pencil from your nostril to the outer corner of your eye. Mark this point and tweeze any hairs that extend beyond this line.

Step 3: Pluck if Necessary
If your brows need a little grooming, check out our guide on eyebrow plucking to get those arches on point. Already plucked or prefer to skip this step? Move on to Step 4.

Step 4: Comb Your Brows
Using a brow comb or spooly brush, gently comb your brows in the direction of hair growth. This preps your brows for powder application and ensures even coverage.

Step 5: Make Your Eyebrow Powder Waterproof
Many people ask how to make brow powder last longer. The trick? Use our White Stick as a primer! Apply it on both your brow hair and the surrounding skin where you’ll be placing the powder. This step makes the powder waterproof and increases longevity.

Step 6: Outline Your Brows
Dip an angled brow brush into water, then into your eyebrow powder. Use this to carefully outline the shape of your brows. This step creates a guideline and prevents over-application later on.

Step 7: Apply the Eyebrow Powder
Now it’s time to fill in your brows. Using the same angled brush, gently apply the powder within the outlined shape. For beginners or those seeking precision, eyebrow stencils can be a helpful tool here.

Step 8: Blend with a Brow Comb
To achieve a soft, natural look, use a brow comb or spooly brush to blend the powder evenly through your brows, distributing the pigments for a more seamless finish.

Step 9: Set with Eyebrow Gel
To lock in your look, apply eyebrow gel over the powdered areas. This not only enhances longevity but also keeps your brows in place throughout the day. Just a quick swipe will do the trick!

Step 10: The Finishing Touch – Highlighter/Concealer
For an instant lift and a polished look, apply a highlighter or concealer around your brows. Use the concealer side to cover any blemishes or mistakes, and the highlighter side to define your brow bone for a more lifted appearance.